“Acting on the commercial determinants of health is more important than ever,” as Brussels embraces a business-first agenda
Editorial by Caroline Costongs
Alcohol advertising in France: How big investments fuel youth exposure
Why are French youth still seeing so many alcohol ads, despite strict laws? Passed in 1991, the Évin Law was supposed to shield young people from alcohol marketing, banning ads from TV, youth media, and any attempt to make drinking look glamorous. Yet, recent studies reveal that youth in France are still exposed to a flood of alcohol ads-not just on traditional media but increasingly on digital and social platforms,… Read More
Can we put health before profit for a healthier, stronger, and more resilient Europe?
A group of experts from sustainability work package of Joint Action PreventNCD delve into the dangers posed by commercial forces-known as the commercial determinants of health (CDoH)-and their impact on our wellbeing. Monika Robnik Levart and colleagues discuss the potential of a Wellbeing Economy to address these issues, and the collaborative efforts needed to make the healthiest option the easiest option. Non-communicable diseases (NCDs), including cancer, heart disease, diabetes, stroke,… Read More
Food labelling flaws: how EU food laws are leaving consumers hungry for change
As consumers, we’re increasingly aware of the impact our diet can have on our health. Yet, navigating healthy food choices is a constant struggle to understand the often misleading and confusing information presented on products. Despite efforts from the European Union (EU), current regulations are riddled with loopholes and exemptions that don’t protect the very people they are supposed to-leading to profit over health. Dr Nikhil Gokani, Assistant Professor of… Read More
The naked truth: how wealth inequality leaves public health exposed
EU health policy often frames economic competitiveness and public health as conflicting, but they can work hand in hand. Addressing wealth inequality is key to achieving both. When resources are more fairly distributed, societies benefit from stronger economies and healthier citizens. Industries can be profitable while promoting wellbeing, as seen in healthier food systems. By prioritising policies that benefit everyone, we can ensure that economic growth and public health support… Read More
Prime time for health communication: Hungary acts on energy drinks and tobacco
In recent years, the rising consumption of energy drinks and novel tobacco products such as e-cigarettes among youth has sparked serious health concerns. In response, Hungary has launched targeted communication campaigns that use modern strategies, including working with influencers, to engage young people. These initiatives aim to enhance health literacy and address the risk factors affecting youth across the country. In an interview with Zsofia Kimmel, a health promotion officer… Read More
